Now onboarding African sellers

Sell your African products to buyers across the USA.

Open a seller account in about three minutes and list authentic food, beauty, fashion and craft for the diaspora and curious shoppers in all 50 states.

Open a seller account → Sign in
$0
To join or list
10%
Only when you sell
Same day
Account opens when you confirm your email
Example listing Live on Shop Africa USA
Product name
Raw Unrefined Shea Butter, 250 g
Price
$14.00
In stock
40
Category
Beauty, skincare & hair
Description
Hand-whipped in Tamale, Ghana by a women's cooperative. Nothing added.
Six details and your product is ready for review.

From sign-up to first sale

No paperwork to start. You verify your identity later, before your first payout.

  1. 1

    Apply

    Tell us about you and what you sell. It takes about three minutes.

  2. 2

    Confirm your email

    Click the link we send you and your seller account opens right away.

  3. 3

    List your products

    Add photos, name, price, stock, category and a description. We review each listing and publish it to the store.

  4. 4

    Ship and get paid

    Ship orders straight to US buyers. Verify your ID once and earnings are paid out after delivery.

Why African vendors choose us

Built for the diaspora marketplace. Designed to make selling across borders feel like selling next door.

Reach US buyers

Put your products in front of shoppers across the US who are looking for authentic African brands.

10% flat commission

No listing fees. No monthly subscriptions. We only earn when you do — a transparent flat 10% on each sale.

Powerful dashboard

Real-time orders, earnings, payout requests, and analytics — all in a clean, mobile-friendly portal.

1

About you

We'll send your confirmation link here.
Use 12 or more characters
2

Your business

3

What you'll sell

Min. 50 characters. Be specific — this helps us approve faster.

We'll email you a confirmation link. Your account opens as soon as you click it.

Saved.